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Veganism creates $2.8B marketSaturday, June 3, 2006The Arizona Daily Star Levi J. Long Read the full article: http://www.azstarnet.com/business/129192 "People think vegans are grungy, granola eaters," said Ana Terrazas, who has been a vegan for 25 years. "But it is becoming more mainstream, and businesses are thinking about that." In Tucson, that means a Web site for vegan consumers, a new line of vegan brownies and a new restaurant devoted to vegan palates. For those not in the know, veganism is defined as a person who avoids using eggs, dairy, honey, meat, poultry and fish, and does not buy products derived from animals, such as fur or leather, according to the Vegetarian Resource Group, based in Baltimore, Md. There are more than 1.7 million vegans, in the United States, according to a 2000 poll conducted by the group. Choices for vegan consumers are growing along with demand, as more niche businesses cater to vegans, and main-stream grocery stores carry more products, said John Cunningham, consumer research manager for the vegetarian group. The market for foods replacing meat and other animal products is estimated at $2.8 billion, according to Mintel International Group Ltd., a research consumer company. |